In their 2024 collaboration, Johnson and Chopt work to raise funds for public schools
February 12, 2024 – Chopt Creative Salad Co., a premier destination for creative and innovative salads, is thrilled to unveil its official partnership with seven-time NASCAR Champion and Hall of Fame inductee Jimmie Johnson. This collaboration aims to support the Jimmie Johnson Foundation (JJF) through Chopt’s philanthropic initiative, Chopt Gives.
Jimmie Johnson, a Charlotte resident and longtime Chopt fan, shares deep-rooted values with the fast-casual salad chain in their mutual dedication to active lifestyles and wholesome eating habits. Beyond their shared love for food, both Chopt and Johnson embody a philanthropic ethos, with Chopt contributing many millions of dollars over 20 years.
Colin McCabe, Co-Founder of Chopt, expresses his enthusiasm for the partnership, stating, “I’ve gotten to know Jimmie on a personal level and we’ve bonded over our shared interest in wellness, nutrition, and active lifestyles. We immediately saw this as a great way to partner together to create a positive impact.”
Founded in 2006, the Jimmie Johnson Foundation has championed various educational initiatives, striving to create opportunities for academic success and advancement. Johnson shares his excitement about the partnership, affirming, “Teaming up with Chopt represents an incredible opportunity to amplify the impact of the Jimmie Johnson Foundation. Together, we can make a tangible difference in the lives of students and educators.”
This announcement precedes Jimmie Johnson’s participation in the highly anticipated 2024 Daytona 500, following his recent induction into the NASCAR Hall of Fame. With an illustrious career as NASCAR’s third seven-time champion and the only driver to secure five consecutive championships, Jimmie Johnson continues to leave an indelible mark on the sport.
As part of their ongoing 2024 partnership, Jimmie Johnson will introduce a signature menu item at all Chopt locations, with proceeds directly benefiting the Jimmie Johnson Foundation later this year.
Photos can be found here.
About Chopt Creative Salad Company
Chopt’s mission is to make healthy eating exciting for all people. With the motto “Better Tastes Better,” Chopt commits itself to a better process, start to finish – from buying local produce and developing relationships with farms and farmers along the way to seeking out unique artisans from around the world. With a menu that features classic creations, seasonal offerings, shockingly delicious dressings and only the best ingredients, Chopt is committed to doing things better. Founded in New York City in 2001 by best friends Tony Shure and Colin McCabe, Chopt has expanded to a family of over 80 restaurants in New York, Washington, D.C., Virginia, Maryland, New Jersey, Tennessee, Pennsylvania, Connecticut, Georgia, Alabama, and North Carolina, with more to come soon. Chopt is fully integrated across all of its locations with digital ordering via its app, website, Group Ordering feature and contactless in-store ordering methods.
About the Jimmie Johnson Foundation (JJF)
Chandra and Jimmie Johnson launched the Jimmie Johnson Foundation in 2006 with a mission to assist children, families, and communities in need throughout the United States. Since it was founded, JJF has committed more than $13.3 million to various K-12 public schools and charities across the country. CLICK HERE to support the Foundation.